
Newground is a London-based architecture practice founded in 2013. Our name represents our objective to contribute to the built environment with inventive solutions rooted in experience. In so doing, we aim to be aware of what has come before, engaged with what is happening and alert to what is to come. Well-resolved design solutions achieve a sense of inevitability.
We pursue practical, legible and creative solutions to complex challenges by engaging with each project's specifics. While we consider ourselves specialists in certain sectors, we believe the same principles of good design apply across all sectors. We work on projects large and small. We have proven that smaller teams can design and deliver large and complex projects, often more creatively and efficiently than larger competitors.
We also recognise the need to keep our portfolio varied, with a range of projects of different scales keeping our output fresh and relevant. We design with delivery in mind and, wherever possible, aim to remain involved throughout all stages of our projects from concept to completion to help translate design ideas into places and buildings that people can appreciate.
We pursue practical, legible and creative solutions to complex challenges by engaging with each project's specifics. While we consider ourselves specialists in certain sectors, we believe the same principles of good design apply across all sectors. We work on projects large and small. We have proven that smaller teams can design and deliver large and complex projects, often more creatively and efficiently than larger competitors.
We also recognise the need to keep our portfolio varied, with a range of projects of different scales keeping our output fresh and relevant. We design with delivery in mind and, wherever possible, aim to remain involved throughout all stages of our projects from concept to completion to help translate design ideas into places and buildings that people can appreciate.
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